This unique safety is also 
needed by the people who want to save with high guarantee of reasonable 
returns on the amount saved every year.
April is the first month of the financial year; hence the most apt time 
to plan one’s expenses and savings for the next 12 months. An individual
 first needs to provide financial protection to his family and life 
insurance emerges as the first among several very attractive tools of 
saving for one’s future. A life insurance policyholder creates an estate
 for his family worth the sum assured chosen by paying the very first 
instalment when his proposal is accepted by the insurer. The sum assured
 guaranteed to the family in case of the unfortunate passing away of the
 bread-earner may be any sum 10 to 100 hundred times or even more of the
 annual premium.
No other savings instrument can yield such ‘returns’ in any 
circumstance. The policyholder therefore is not an investor but simply 
the provider of financial security to his family or to himself in old 
age by receiving the accumulated value as the maturity amount. The unit 
linked insurance policies (Ulip) are marketed to the prospects as an 
opportunity to be an investor in the stock market through a life 
insurance policy. Such a wraparound for the linked policies has been 
designed to enable the policyholder to enjoy the benefit of stock market
 yields along with life insurance protection.
Yield under a Ulip policy is never equal to a pure equity investment 
because the capital invested is reduced every year by cancellation of 
units to generate fund for payment of risk premium every year. This 
erosion of fund ultimately leads to a substantially lower return. Hence a
 policyholder must not have the illusion that he can get very good 
returns on his investment through Ulip.
Buy life insurance early
Both life insurance and market investment need to be adopted early; the 
former yields the benefit of lower premium while the later yields the 
benefit of compounding. In investments, compounding leads to rapid 
building up of wealth whereas in insurance the difference enjoyed by the
 early bird is not so significant. Some intermediaries use the word 
‘investment’ while marketing endowment policies or policies with 
guaranteed returns but this is not at all fair to a prospect. The 
policyholder’s decisions are influenced by emotions and not by hard 
figures or the market conditions. Hence he must be made to understand 
that his money will be safe with moderate growth and he need not keep 
tracking the market or fear a market crash.
While an investor has to be active in the market regularly to protect or
 to make his investment grow, the policyholder has to just let the 
insurers do the job to honour their promise. The conservative investment
 approach safeguards the policyholders from any unexpected fall in 
returns. The insurers are thus able to announce reasonable allotment of 
the reversionary bonus to all the policyholders having with-profit 
policies.
This unique safety is also needed by the people who want to save with 
high guarantee of reasonable returns on the amount saved every year. But
 any return so earned by the policyholders cannot match the returns 
usually earned at the bourses. The stocks in an emerging economy like 
ours can provide an average yield of at least 10% per annum in 20 years 
or so but such an ambition is fraught with risks of market collapse. So,
 when it comes to choosing investment avenues it is correct to say 
‘Sabse pehle life insurance’ (life insurance before everything else).